Guiding Principles

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UC Partnership Programs strives to develop meaningful, comprehensive relationships with sponsors and business partners that support our guiding principles:

STRATEGIC BRAND ALIGNMENT
Develop authentic partnerships that align with and support the university’s mission of teaching, research and public service, while prioritizing diversity, equity and inclusion; sustainability and social responsibility

PRIORITY SERVICES & ENGAGEMENT
Secure partnerships that provide support through products or services that contribute to and enhance the daily experience of our students, faculty, staff and alumni

CAMPUS IMPACT
Enhance the lives of our students, faculty, staff, alumni and our community through support of priority campus programs that highlight the University of California’s values

REVENUE GROWTH
Pursue strategic, significant partnerships that unlock new campus revenue and program support aimed at advancing the mission of the university